The role will focus on promoting the company’s halal meat, fresh produce, grocery products and related retail offering through digital and traditional marketing channels. The Marketing Manager will identify opportunities to attract new customers, retain existing customers, promote products and develop the company’s presence within the local and wider market.
Marketing Strategy
* Develop and implement marketing plans in line with the company’s commercial objectives.
* Identify opportunities to increase customer numbers, sales and market presence.
* Research local customer demand, purchasing patterns and competitor activity.
* Identify new customer groups and potential markets for the company’s halal meat and grocery products.
* Develop promotional strategies for new products, seasonal products and special offers.
* Develop and manage the company’s social media marketing activities.
* Create and coordinate promotional content for platforms such as Facebook, Instagram, TikTok and other relevant channels.
* Develop engaging photographs, videos, product information and promotional material for marketing campaigns.
* Monitor online engagement and customer responses.
* Support the development and maintenance of the company’s website and online presence.
* Explore appropriate online advertising and digital lead-generation opportunities.
* Monitor digital marketing performance and make recommendations for improvement.
* Plan promotional campaigns for halal meat, fresh fruit and vegetables, groceries and other products sold by the company.
* Coordinate advertising campaigns around religious and seasonal periods, including Ramadan, Eid and other relevant occasions.
* Develop promotional offers designed to increase customer visits and sales.
* Work with management to identify products that require additional promotion.
* Ensure that product information and promotional messages are accurate and consistent with the company’s offering.
* Develop initiatives to attract new customers from the local community and surrounding areas.
* Develop customer-retention and loyalty initiatives.
* Monitor customer feedback and identify opportunities to improve the company’s marketing and customer experience.
* Develop partnerships and promotional opportunities with relevant local businesses and community organisations.
* Identify opportunities to increase repeat purchases and customer engagement.
* Monitor competitors’ pricing, promotions, products and marketing activities.
* Conduct market research into customer preferences and demand for halal meat and grocery products.
* Identify emerging trends within the halal food and grocery retail market.
* Provide management with regular market and competitor reports.
* Recommend new marketing opportunities based on research and customer data.
* Plan and coordinate local advertising campaigns.
* Develop promotional materials including leaflets, posters, digital advertisements and social media campaigns.
* Coordinate promotional activities and local marketing initiatives.
* Monitor the effectiveness of advertising campaigns and assess return on marketing expenditure.
* Maintain consistent company branding across marketing channels.
* Work closely with management to support the company’s sales and growth objectives.
* Identify potential commercial opportunities and new customer segments.
* Develop marketing initiatives that support increased sales of the company’s products.
* Assist management in evaluating potential expansion opportunities.
* Develop relationships with relevant suppliers, advertising providers, digital marketing professionals and other external partners where required.
* Monitor marketing expenditure and ensure campaigns are delivered within approved budgets.
* Track key marketing indicators, including customer engagement, enquiries, campaign performance and sales generated through promotional activities.
* Prepare regular marketing reports for company management.
* Analyse campaign results and recommend improvements.
* Maintain appropriate records of marketing activities and customer engagement.
* Previous experience in marketing, digital marketing, retail marketing or a related position.
* Experience developing and implementing marketing campaigns.
* Good knowledge of social media marketing and digital advertising.
* Strong written and verbal communication skills.
* Good understanding of customer acquisition and retention strategies.
* Ability to conduct market and competitor research.
* Strong organisational and project-management skills.
* Ability to analyse marketing data and prepare reports.
* Commercial awareness and an understanding of retail sales.
* Ability to work independently and take responsibility for marketing activities.
* Experience within food retail, grocery retail, halal food, FMCG or a similar sector would be advantageous.
The successful candidate should be:
* Commercially minded and results-focused.
* Creative and able to develop new marketing ideas.
* Customer-focused.
* Organised and able to manage multiple campaigns.
* Confident communicating with customers, suppliers and business partners.
* Able to analyse market information and make evidence-based recommendations.
* Proactive in identifying new marketing and business-development opportunities.
The Marketing Manager will be expected to contribute towards:
* Increasing customer awareness of the company and its products.
* Increasing customer acquisition and repeat business.
* Increasing sales generated through marketing campaigns.
* Improving social media and digital engagement.
* Developing effective promotional campaigns.
* Identifying new customer and market opportunities.
* Improving the company’s local market presence.
* Delivering marketing activities within agreed budgets.
The Marketing Manager will work closely with:
* Company directors and senior management.
* Retail and shop staff.
* Suppliers and product providers.
* Advertising and digital marketing providers.
* Local businesses and community organisations.
* Existing and prospective customers.